JIM Hopkins is not surprised that many people do not know much about him.
He does not advertise his face on the side of a bus or have a team of volunteers staking out shopping centres handing out flyers.
The 55-year-old Coolum Beach man is a "one man band, paddling his own canoe" in the race to be mayor.
Mr Hopkins was somewhat of a mystery man when he put his hand up for the Sunshine Coast Council's top job last month.
Speaking with the Coolum & North Shore News this week, Mr Hopkins outlined his big plans for the Coast should he be elected on April 28.
His vision? To hold a referendum not only for the Coast but for Queensland, to decide on deamalgamation.
"I want everyone to decide if that's what they want, to go back to the old shires or not," he said.
"This current council has a distance from the people in the street. There is a lack of representation.
"I think a referendum would put the voice back into local government."
Mr Hopkins said there was a lack of accountability in the current council
"At the moment, we have to deal with a conglomerate of bureaucracy."
When asked if he believed the Coast should split into the three former shires, Mr Hopkins said, "let the referendum decide, that's the whole purpose."
But he added: "Small ships always run tighter than big ones, and will bring back accountability."
Mr Hopkins said he was not surprised he was considered an unknown in his bid to be mayor.
"I've been behind the scenes," he said.
"I'm not one that writes to the local paper every week to rattle about something. I'm a lot cruisier.
"I am known by many people though."
Mr Hopkins' other goals as mayor were to establish a natural cancer therapy facility.
He also wants to provide a free week at the tip every year, to replace the curbside clean up and to provide a free hour of parking at the Sunshine Coast Airport.
Others in the running to be mayor of the Sunshine Coast are Matthew Ryan-Sykes, Mark Jamieson, Michael Bloyce, Kim Edwards, Warren Blee and Brett Winkler.