Business

Finding the gold in business

Campaign Group's Rebecca Grisman and Sarah Morgan
Campaign Group's Rebecca Grisman and Sarah Morgan Kari Bourne

CAMPAIGN Group's Rebecca Grisman and Sarah Morgan are natural communicators.

In just five years, the pair have literally talked their way up the corporate ladder and now own one of the most successful marketing and communication businesses in Queensland.

Managing director Rebecca Grisman opened the company in 2007 to meet a growing need for clear-cut marketing and strategic communication management on the Coast.

She said 15 years working in communications and media made her aware of the problems facing the business community and the need for change.

"We came into the market to offer businesses something more than just event management and advertising, we wanted to help businesses build a profile and start making strategic plans for the future in an unstable economic climate," Ms Grisman said.

"There was really nothing else out there like us, because we both had a journalism background and understood all sides of the media we could take clients' campaigns to a different level."

The company's communications and community engagement manager Sarah Morgan joined the Group in 2009 as a business partner, after working as a print journalist for various media groups and communications manager at Lend Lease in Coolum.

She credited the Group's success to "having the attitude of a news reporter".

"We are not afraid to say to clients that if we wouldn't print it, we wouldn't write it," she said.

"We always step back, put our journalist hat on and think how is this interesting? What is the real story here?

"We also take more of a strategic approach to everything we do. I think this is truly what sets us apart as our clients respect our opinions and take our advice on board, because we don't just do something for the sake of it we are always thinking long term."

Campaign Group employs eight marketing, communications and event coordination experts at its coast-based office in Buddina.

Ms Morgan said the company has evolved from predominately property to include many industries such as not for profits, clubs and hospitality, aged care and more recently extractive industries.

Ms Grisman said Campaign Group was about finding the gold in every business.

"We like to strip a business back and get back to the basics of where they want to go and how they are going to get there," she said. "We push the importance of a business plan in order to see results."


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