IT HAS only been six months since Graham MacIntyre made the bold move to stand up for Queensland's dairy industry.
His pioneering company Lynward Queensland Milk has already become a house-hold name, with production skyrocketing from 1000 litres to 10,000 a week.
Hundreds of supermarkets, home fridges and coffee shops across the state now stock the maroon-labelled product, produced in his home town at Kenilworth on the Sunshine Coast.
But the real proof of his success was revealed last week when two new trucks were fitted with his signature label, and will be used to transport it across the state.
"It has been really hard starting out on our own but we are starting to see the light now," Mr MacIntyre said.
"All the dairy farmers are encouraging it, everyone has been supportive and now you can see us on the road six days a week."
The Maroochy RSL has been featured on the milk trucks, bearing the catchy slogan, "We do Queensland Milk so well for Maroochy RSL".
Mr MacIntyre said the club was one of the first businesses to stock his milk and its support had caused a "domino effect" in the local industry.
"Word of mouth spreads quickly, especially when the product is used in the biggest RSL on the Coast," he said.
"We have been taking on a lot of new clients daily - it is a great feeling."
Maroochy RSL general manager Harvey Fewings said the milk was used for all products produced in the club's kitchen and cafe.
"We are a local business who wants to support the local industry and help local farmers get one back from the supermarket giants," Mr Fewings said.
"We have a lot to offer on the Sunshine Coast for local industry, we just need more businesses to take advantage of that."
As sales for the milk continue to grow, Mr MacIntyre said he hoped to be sustaining at least 10 local farmers by the end of the year.
He said a milk processing plant on his farm would help boost the volume of milk produced.
"At the moment the milk is being bottled at another farm, which is working well, but I think if we are going to continue producing at the rate we are now we will need to bring production closer to home," he said.
"This could mean I can employ more people and start putting on some local farmers."
The new trucks will sell milk into Brisbane, the Gold Coast and Mr MacIntyre anticipates selling into Toowoomba and the Darling Downs by December.
He will also donate five cents from every litre of milk sold this year to the Royal Children's Hospital Foundation.