Logo the symbol of a new era
The North Shore Traders Association has announced the winners of its competition to design a logo that best reflects and helps market the area from Twin Waters to Coolum Beach.
Coolum High School was well represented in both divisions, with former student Petta Dawson taking out the open prize of a $250 account with the Bendigo Community Bank, and current Year 11 student Jade Merlino winning the junior prize of $100.
Ms Dewson, who graduated from Coolum High in 1996, said her design, with its water reflection of reeds, incorporated the low-lying aspect of the area’s floodplain.
North Shore Traders Association secretary Jay Pashley said Ms Dewson’s logo would be a marketing tool and part of the association’s campaign to promote the North Shore as a desirable region rather than a series of villages.
Mr Pashley said the council had identified the North Shore as a key area for business and tourism and, given the recently opened Pacific Paradise bypass and changes to Tourism Sunshine Coast, there was a need to get better organised.
“There are going to be significant changes to the perceptions and patterns of the area with the investment they’ve put into the roadworks and bypass,” he said.
“It’s important as an area that we work together to make the most of what’s been given to us.
“It’s a huge opportunity. We know we’ve got something good and special – it’s just a matter of getting the word out.”
Mr Pashley said there was nowhere else like the North Shore on the Coast.
“It’s our own piece of paradise – a beachfront strip of villages that will never be built out,” he said.
“Over the next five or 10 years, people are going to appreciate just how good it is.
“In the last five to 10 years there’s been a lot of building and a lot of activity going on but not a lot of thought’s gone into what we do with it.
“We know we have somewhere that’s irreplaceable, sitting right on the beach at Marcoola, right down to Mudjimba and Twin Waters down at the mouth of the river but it’s about getting the word out and giving the people a bit of an experience when they come here.”