If you were a tourism region and wanted to put yourself on the map, what better way than to publish your own?
That is exactly what Coolum Business and Tourism has done.
Instead of wringing its hands about declining visitor numbers across the state due to the economic crisis, the organisation this week launched a new visitors map to promote the Coolum and North Shore region and local businesses.
Fifty thousand maps, showing local attractions, streets and business advertisements, will be distributed to local residents and Sunshine Coast information centres and accommodation houses, as well as the Brisbane and Sunshine Coast airports.
Coolum Business and Tourism president Judy Osborne said the launch of the map followed the rebranding of the organisation, which was formerly known as Coolum Commerce.
She said the organisation was developing a strategic business plan.
“When it’s completed we will be able to apply for funding from council and the state government,” she said.
The new map has been designed by marketing company Pocket Media, which also produces maps for the Caloundra and Bribie Island regions.
Director and Yaroomba resident Mark Hayden said the company had produced visitors maps for 10 years and the concept was a proven success.
“I’m happy to do what I can to make sure it works, because it’s my neighbourhood too,” he said.
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