Priceline has launched a major sale, offering 50 per cent off cosmetics in store and online. Picture: AAP Image/Paul Miller
Priceline has launched a major sale, offering 50 per cent off cosmetics in store and online. Picture: AAP Image/Paul Miller

Priceline launches huge half-price sale

AUSTRALIAN drugstore Priceline has launched a massive 50 per cent off sale - selling major cosmetics brands at half price.

The huge offer launches today and is running for three days - ending this Thursday - in store and online, which is ideal for busy shoppers in search of a deal.

Best-selling brands with their prices slashed in half in the bonanza include L'Oreal, Maybelline, and Rimmel.

Fan favourite Revlon is also half price, including the PhotoReady Instant Cheek Maker that fans have been raving about online recently - now just $12.47 in the sale.

Priceline has launched a major sale, offering 50 per cent off cosmetics in store and online. Picture: AAP Image/Paul Miller
Priceline has launched a major sale, offering 50 per cent off cosmetics in store and online. Picture: AAP Image/Paul Miller

 

Last year's bestseller in the sale, Nude By Nature Mineral Cover, is also included for just $19.97, down from $39.95 - as well as other items from the Australian brand's natural make-up range.

You can also snag one of NYX's signature highlighter palettes for as little as $14.97, as well as their cult contouring palette for just $19.97.

Even expensive make-up removing wipes and blending sponges and brushes are on offer at 50 per cent off.

Understandably, fans are losing it over the deals available.

Since news of the surprise three-day sale broke online, people have been getting very excited - with some even sharing the details in bargain-hunting Facebook groups.

Aussie natural beauty brand Nude By Nature were the best seller at last year's sale.
Aussie natural beauty brand Nude By Nature were the best seller at last year's sale.

"A good time to stock up," one person wrote.

"Bye bye money," another said.

"This deal is amazing," someone else declared.

As well as cutting their prices in half, the beauty brand is also holding its first points giveaway where customers in all stores have the chance to win a slice of two million free points.

One excited shopper shared the news of the huge sale with a bargain lovers’ group.
One excited shopper shared the news of the huge sale with a bargain lovers’ group.

Not all of the store's stocked brands are included in the bargain offer though, with Garnier BB Creams, Essence, Opallac, and selected lip care and clearance products missing out.

Products from struggling local beauty brand Napoleon Perdis Cosmetics - which went into administration in February - are discounted but only by 30 per cent.

"See it always excludes the good stuff," one disappointed person remarked.

Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au

Expensive make-up removing wipes are all being sold at 50 per cent off.
Expensive make-up removing wipes are all being sold at 50 per cent off.
You can snag a bargain with professional make-up too.
You can snag a bargain with professional make-up too.

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