INTERNET marketing expert Tracey Voyce was staring disbelievingly out the window of her third-floor Gold Coast office as last Wednesday's dust storm enveloped the tourist strip.
The occurrence of the freakish weather was appropriate given the topic of the phone interview.
During the years Ms Voyce, a director at leading website design, website development and email marketing company Bloomtools, has stared disbelievingly at the online practices of businesses.
“The reality is since we've been doing this business, we've been finding so many sad website developers out in the market place,” she said.
“People have been given wrong information from so-called experts, so we set up the Website Standards Association (Ms Voyce sits on the board) to educate business owners on what they should be expecting from their developers and what are the minimum standards.”
Ms Voyce, who will talk to businesses on the Sunshine Coast this week, said most people saw websites as merely a way to generate leads for their business instead of looking at how they could get existing customers to stay longer on the site and buy and refer more.
“Once you have a website, it's kind of like having a billboard in the desert - unless people know you are there, they're not going to find you,” she said.
Her advice to those businesses includes: have a site that people can access through Google, have simple things like navigation tools at the top of the site and have print and send-to-friend options.
Ms Voyce will speak at a free seminar at Mantra Mooloolaba Beach from 6-8.30pm tonight, and then will talk at a free networking breakfast at Maselli's Deli, Birtinya, from 7.15-8.30am tomorrow.
Phone 0401 574 652 or email firstname.lastname@example.org for more information.
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