Where the bloody hell is Marcoola?
The area from Pacific Paradise and Twin Waters and extending along the coast up to the Town of Seaside, has an identity crisis.
In fact, many residents and traders feel a little lost and abandoned.
New road signs give directions to Coolum and Noosa and even the Sunshine Coast Airport, but if you are a visitor to the Coast, it can be difficult to find Marcoola – except if you are lost.
But North Shore Traders Association president Kev Blacklaw has had enough and wants to put the area on the map – and on the signs.
“With Marcoola, we’ve got over 500 holiday units and we have problems with people finding where Marcoola is – there’s no signage,” he said.
“I know Coolum has to be identified but Coolum has got its main entrance from the motorway ... Marcoola is virtually tucked away and forgotten.
“We need to lift the profile of the North Shore and Marcoola.”
Mr Blacklaw, who has operated the Marcoola Meat and Mini Mart for almost 22 years, said his association was proposing that the area from the Maroochy River north to the Town of Seaside be known officially as Maroochy North Shore and be marketed under that banner.
And he wants to get public feedback on the idea.
He said if the proposal received a favourable reaction from residents, the present town names would still remain but they would be known collectively as Maroochy North Shore.
“So we can still use the suburb names but we also want to stress that we’re in Maroochy North Shore,” Mr Blacklaw said.
“It’s just to combine the whole lot as one area for marketing purposes.”
He said Marcoola and the North Shore area seemed to be forgotten by authorities.
“You’ve only got to look at the lack of signage. And when you see an area with 500-plus accommodation units and there’s no sign to it, well there’s definitely something wrong.”
Mr Blacklaw said visitors – when they finally found the place – loved it.
The push for a new name is being run in parallel with a competition to design a new logo that best identifies the North Shore area.
The competition is open to everyone but children can win a $100 bank account with the Bendigo Bank Marcoola.
Entries should be submitted on or before Thursday, April 9 at North Shore Realty, Marcoola.
To voice your opinion on the area being known as Maroochy North Shore, email the North Shore Traders Association at email@example.com.